To play 720p HD video, an iTunes LP, or iTunes Extras, a 2.0GHz Intel Core 2 Duo or faster processor, 1GB of RAM, and an Intel GMA X3000, ATI Radeon X1300, or NVIDIA GeForce 6150 or better is required.To play standard-definition video from the iTunes Store, an Intel Pentium D or faster processor, 512MB of RAM, and a DirectX 9.0–compatible video card is required.PC with a 1GHz Intel or AMD processor with support for SSE2 and 512MB of RAM.“One of great opportunities is we can take all our music partnerships – iHeart, Spotify, BET and others – and now connect them to this massive program that is going to have a national presence at retail,” Belliotti says.
A complete list of artists and lyrics will be available at beginning April 18. “We’re giving people the opportunity to Shazam your Coke.”Īdditionally, participating artists and songwriters’ stories about their songs and others that are meaningful to them will be woven into the activation from television to radio to social media to live events. Through a collaboration with Shazam, every package will carry the Shazam logo, and image recognition technology threaded into the logos on the 20-ounce bottles link to a back-end app enables “consumers to record themselves, lip-sync style, and create cool add-ons and filters and share on social media,” Belliotti says. It was a lot of conversation but it was fairly easy because the publishers loved the idea like we did.”Ĭoke’s Joe Belliotti Talks World Cup and Coca-Cola’s Global Music Strategy (Q&A)Īs it rolls out, the campaign will provide opportunities to connect more deeply with artists and songs. We had to work with the publishers to come up with a fair model. Only a handful of the songs are in the public domain, and although he declined to detail specifics of the publishing deals, Belliotti notes, “It was a great collaboration with the publishers, and it was a true collaboration because there is no business model for what we are trying to do.
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